What is evidence-based investing?

Evidence-based investing is about making well-informed decisions backed by solid research and data. It means focusing on strategies that have been proven to grow wealth over the long term, while managing risks effectively.

Here’s why our approach sets us apart:

TRUE DIVERSIFICATION
We invest across more than 40 global markets and thousands of different assets, which helps protect your savings from market ups and downs.
A STEADY HAND
Research shows that trying to time the markets doesn’t work. We focus on long term growth, so your investments are always positioned towards maximising long term expected returns.
EXPOSURE TO SOURCES OF HIGHER LONG TERM RETURNS
We focus on investments that have historically delivered higher average returns, including smaller companies, more profitable companies and companies that are relatively underpriced (compared to book value).
KEEPING COSTS LOW
High fees can eat into your returns. Our approach aims to keep investment fees low and tax efficiency high, so more of your money stays working for you.

Benefits of evidence-based investing

Research-backed approach

Our investment decisions are based on decades of research, giving you confidence and peace of mind.

Diversification reduces risk

Spreads investments across different markets, assets and investment factors, to reduce risk and make your investments more resilient to market changes.

Lower investment fees

We focus on keeping investment fees low while aiming for strong performance, so more of your returns stay working for you.

Focused on long term growth

We prioritise long term growth over short term speculation and hype, so you can build your retirement savings with confidence.

ACTIVE VS. PASSIVE INVESTING

Why we stick to the evidence

Active investing often means higher fees and trying to beat the market. Research shows that most active managers don’t outperform the market over time.

On the other hand, passive investing focuses on keeping costs low and accepting market returns.

We take a smarter approach. We combine passive strategies with data-driven decisions, choosing investments that are diversified, efficient and backed by research to focus on areas that have been shown to deliver better long term returns.